Protecting Your Escort Identity & Brand
by Mimi Tram
So you’ve made the decision to be a small business owner. That’s great! In fact, your business is not just any business – it is an independent personal escort service. Now you have full control of your work and your efforts reward only you. However, you need to develop your business at the same time as running it.
Let’s jump forward into the near future where you have become a reputable and highly sought after escort with a loyal client base. Chances are that the market (i.e. your potential clients) will recognise your name. Congratulations! You have now established an escort identity. Another way to think of an escort identity is as your escort brand. It is an important part of your business. It is how you separate your escort name from the many others that work in your city.
In today’s escort business, you should have one or more websites hosted in countries where sex workers can operate legally. Then extending out from that website you have ads placed in countries where you tour. Applying even more tools, you have photos and videos for sale. Almost everything about your business runs on the internet.
It only makes sense that most of the modern marketing tools are also online. Websites and videos are available with a couple of clicks or taps. Unfortunately, this also makes it easy to steal your photos and videos. Theft of your photos violates your privacy and greatly increases the risk level in your business. Not only that, but now someone else is using (usually for free) your personal creation of photos and videos. This is the most common violation that attacks your brand. Copying cannot be prevented but you can stop the amateurs by making it more difficult. At the very least, you can prevent thieves from getting high quality copies. Remember that anyone can take a screen shot of your page when it displays on their device. However, the photos will be stuck at the resolution of their display and will not look that great.
So instead, let’s talk about how to protect your high quality photos and videos. There are ready-to-use tools that allow you to protect the actual images and videos. A common method is to disable “right-click” downloads and another tool will prevent other sites from directly linking to your images. These are simple and easy to find with a google search. If you are using a website builder, ask them to disable the download functions on your page and disable hot linking to your page. Chances are, they will use the same tools.
More complicated techniques are available for professional website designers. Unless you really want to DIY, just know that there is a way to put a second, transparent, image onto your real image. So when the thief tries to copy the photo in your sexy white dress, they get only the transparent image. This method is called shrink wrapping your images.
If these methods are not available to you, then you can try altering your images with a watermark. Just remember to use semi-transparent marks that cover the “money shot” area of your images. Finally, last on my list and also least effective is to use a copyright notice on your website. Place it in obvious view when your website opens and maybe a thief with a conscience will see it and stop from stealing your stuff. Maybe…
So we’ve talked a lot about protecting your photos and videos. They are the most common way to attack your brand but they are not the only way. You also need to protect your brand by maintaining your online reputation. Watch out for review sites and people using the same or very similar escort name. I don’t think I need to explain how these two can damage your online reputation. If I do I will happily talk about it in my next EOS blog.
The best way to guard against these is to check for unauthorised copies of your photos with online image searches. Google and Yandex are two powerful tools. Try them out today and use them regularly to make sure your
escort identity is still yours. Google your name and see who or what pops up.
*The opinions contained in this article are those of the author.
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