Escort Advertising 101
by Mimi Tram
Advertising is just one tool in your marketing kit. It is a very powerful tool and if you are new to the escort business, your first ad is very important. As an independent escort, your advertising is what your clients see and should be completely under your control. You might need to have a second advertisement to attract different clients or to comply with laws in a country in which you tour. What are some ways to create that first ad? Let’s talk about some basic tools you can use to create a good profile.
Escort Photography & Profile Photos
The most important tool for your escort ad is your photographs. High quality, professional looking images will attract more attention. Make sure you check these basic things on your photos:
– am I in focus
– is the image too bright or dark
– does the photo have nice colors?
A good photo will still look good whether you view it on your iPhone or an Eizo monitor. However, so so photos will look different if you view them on a small mobile screen or a $1000+ desktop monitor. My photographer always checks photos on his desktop monitor and then sends the image to his mobile. Yours should do this as well.
These are just the basic elements of a good photo and a decent photographer will ensure them. Your job is to create the style of the image. I think the hardest part is finding the right style. Each of us has our own personality and our own style of escorting so our photos should reflect that. Keep in mind in the basics and select make-up, clothing (or lack of) and surroundings to set the mood of the photo. Then practice a lot of poses. Selfies or using your phone in photo timer mode is a simple way to practice since we are only trying to perfect our poses. Of course, all of this is just to get ready for the real photo shoot. When you practice, find a balance of skin and clothing so that you create a sexy yet classy photo.
After the photo shoot, you will have several, hopefully varied, photos to use for your ads. You need to pick one as your main profile image. I suggest you pick one that highlights your best feature. Do not worry about showing your face too much. It’s ok if you want to blur your face in your main profile. I will talk more about that later when I get to verification.
The big task is to write the text of your ad. Some sites call this part the description, some call it a bio. Whatever it is called, the written part of the ad tells your clients the style of companionship you provide. You will want to use keywords that attract your type of clients. Read the profiles of featured escorts on sites like Escorts of Singapore. For example, if you cater to business executives make sure you say that here. However, maybe you enjoy multi-hour engagements like “dinner plus” or dinner date bookings. If so, use those keywords in your description.
With a bit of practice and the right photographer, your photos will look amazing. However, as a new escort, you may need to worry about clients doubting the authenticity of your photos. This is when you need to use verification. As a Verified Escort, the client can be assured that the fantastic dream girl in your ad will be the girl that he meets.
For personal reasons, you might choose to not show your face in your ad photos. Several respected escorts blur their faces in their ad photos and they are in high demand. Do not feel pressured to show your face and think that it will improve business. However, this decision increases the importance to get verified. There are many fake ads where they find a photo of a hot model and they blur out the face. These ads are too common and clients have a good reason to be wary of photos that are too good to be true. Being a verified escort is another way to set your ad apart from the fakes.
The verification process can take place at many different star levels. At Escorts of Singapore, a five star system is used. Each star verifies that the photos are unique to you. Each level checks the escort’s images in a more detailed way. The basic level, which is one star, ensures the client that the photos on your profile are not copied from another website. The middle level, three star, is by photo verification with a special phrase. The highest level, five star, verifies with a live video chat. Clients will be sure your ad is taken of you, by a professional photographer, and that it matches your current look.
A message to clients: the best way of photo verification for the five star level is using video chat. Escorts of Singapore is one of the few sites that utilise this method.
Every advertising site will have different marketing tools available. Use them all for maximum advertising effect. Personal blogs like the Escort Communiqués and Escort Mémoires on EOS are great to keep your clients thinking about you without worrying about viewing NSFW photos in public. Use a Mémoire like a personal newsletter or a personal blog. You can write about a topic in detail. Whereas a Communiqué can be used like a quick note or news announcement to inform about upcoming tours or a change in your schedule. These blogs tools will need to be kept updated just like your Twitter, Instagram, and Snapchat feeds. Remember that you have put in a lot of effort to create your ad so direct everyone to it from those social networks.
Last thing to tell my new sisters about Escort Advertising 101, your ads need care and feeding. Don’t just pop one out and expect it bring in clients. You will need to change your photos regularly, rewrite your descriptions as your refine your style, update your schedule and make sure you provide a lot of advance notice on your tours. Finally, if you can place selfies on your ad site, do it frequently to post candid, fun photos.
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